Trading Post Partner Case Study

Wholesale Spotlight: Baked, Hove

A seamless, scalable hot drinks partnership built for modern, trend-forward cafés

Multi-category supply: coffee, tea, speciality drinks, equipment

How Baked Built a Scalable, High-Quality Hot Drinks Offering with One Trusted Partner

At Baked in Hove, quality and consistency sit at the heart of everything they serve, from brunch favourites to expertly crafted hot drinks.

Since 2021, Trading Post Coffee Roasters has been a trusted wholesale partner, supplying a curated range of coffee, tea, speciality drinks, dry goods and equipment that meet the expectations of Baked’s loyal customer base.

The Partnership

Trading Post began supplying Baked with a core coffee offering that reflects both quality and versatility.

Today, Baked serves:

  • Green Monkey Organic Blend – a smooth, approachable house coffee
  • Mountain Water Decaf – a chemical-free decaf without compromise on flavour
  • Speciality Single Origin – limited edition releases rotating quarterly

These blends have become staples for Baked’s coffee and brunch crowd, delivering consistency across high-volume service without sacrificing taste.

With Trading Post’s network of industry-leading equipment partners, in 2022, Baked invested in:

  • Victoria Arduino Eagle One Espresso Machine
  • Mythos MY75 HS grinders

This upgrade enabled faster service, improved workflow, and consistently high-quality extraction during busy periods.

Expanding the offer

As customer demand evolved, so did the partnership. In 2025, Baked expanded its hot drinks menu with Trading Post’s range of dry goods, in-trend syrups, vegan-friendly chai powder and indulgent hot chocolates, as well as Trading Post branded takeaway cups. These additions broadened appeal beyond traditional coffee drinkers.

Then, in 2026, the collaboration grew further with the addition of Hoogly Teas, a fellow eco-conscious, Brighton-based brand. By sourcing everything through Trading Post, Baked streamlined:

- Ordering
- Logistics
- Supplier management

Saving time while elevating their overall offering.

A Thoughtful Tea Experience

The introduction of Hoogly Teas via Trading Post brought a premium, front-of-house tea experience to Baked. Stylish, space-efficient tea jars allow customers to engage directly with the product, showcasing loose leaf blends ranging from classic favourites to distinctive options like Danish Pastry Rooibos.

This retail-ready presentation:

  • Enhances visual merchandising
  • Encourages upselling
  • Supports customer discovery

All key in a busy café environment where space and time are limited.

Designed for Modern Cafés

Trading Post’s wholesale approach is tailored for cafés like Baked—independent, quality-driven, and often working within tight spatial constraints.

We provide:
- Consolidated ordering across coffee, tea, and speciality drinks
- Efficient, space-conscious display solutions
- Marketing and point-of-sale materials to support in-store storytelling and customer incentivisation

Client Perspective

"Working with Trading Post has made a real difference to how we run our drinks offering. Having one supplier that covers everything, from coffee to chai to premium loose leaf teas and on-trend syrups, keeps things simple and consistent for our team. The range fits our customers perfectly, and the display solutions work brilliantly in our space. On top of that, the support with POS and marketing materials makes it easy to showcase the products and drive sales."

THE RESULT

By partnering with Trading Post Coffee Roasters, Baked has built a cohesive, high-quality hot drinks menu that meets the needs of its diverse customer base, while simplifying operations behind the scenes. For cafés looking to elevate their offering without adding complexity, a tailored tea and coffee partnership like this provides a proven, scalable solution.

Want to build a scalable drinks offering like Baked? Partner with Trading Post Coffee Roasters to streamline your supply, elevate your menu, and grow your café with confidence. Speak to our Wholesale team today.

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Ready to make the switch to great, planet-conscious coffee for your business? Or just have a question about our wholesale supply? Get in touch with our Wholesale team, to have a chat, order samples or book in a coffee tasting session.

Supplying the finest artisan coffee to businesses since 2017

Words from our wholesale partners

Independent planet-conscious coffee from three generations
Rainforest Alliance-certified and Soil Association Organic-certified
Sustainability at the heart of what we do
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